About

Q & A with Lulík owner Ashley

 

Age: 44

Title: Owner and head designer at Lulík

What sets Lulík apart?

Lulík stands out with a focus on casual men's festival clothing, offering unique designs that are refined and a bit toned down compared to more common bright psychedelic styles, although we do offers some pretty wylin designs in addition to the more chilled-out designs too. It's been a creation turning visions into cool threads inspired by a love for visionary explorations... we wanted to create some comfy casual wear with a little bit of bling perfect for chillin, festivals, and everyday. We have a phone number with real people who pick up whenever possible so we pride ourselves on kick ass customer support. We really like getting to know our customers and hearing from you. 

How do you come up with design ideas?

The flagship original medicine series designs draw inspiration from visionary states, specifically shipibo style patterns and circuitry intelligence. Each hoodie embeds an animal or human emblem animals from from many parts of the planet, symbolizing our oneness as a global family.

Are you an EDM fan?

Absolutely! I have a love of all kinds of music transitioning from hip hop to a JamBased scene earlier in life and eventually diving into EDM in 2013, I love the collective engagement at festivals. It's about participants creating energy together, not just watching a performer. Tribal trap, trap, hip hop, drum & bass, wompy wobbles, ambient Random Rab sunrise sets, are all beats that resonate in my soul and have quite a diverse taste in music beyond EDM too. I also love the crowd interaction from hooping, fire dancing, kickin it with new friends on the dancefloor, learning at workshops and the general openness of these communities. I am kinda introverted by nature and these festivals have been great for me to get out of my shell a bit. 

Favorite festival?

Burning Man takes the crown for its eclectic diversity, principles, and the energetic desert landscape. Envision and Symbiosis also left their mark, but if I had to choose one, it's always the Burn! Disclaimer Dear burners: The principles of BM including Decommodification are so important to the longevity and spirit of the gathering. My intention is in no way to use the burn for marketing Lulík in any way, more to share  what lights me up in life with an audience who may share the same sentiment. 

What do you do when your not designing?

I like making herbal goodies from plants I forage. I dig growing all kinds of cool plants, surfing is my fav.. all things ocean, learning, travel and obviously hitting festivals whenever possible. 

What's next for Lulík?

Lulík is a creative project with a fantastic little team. Custom-made to order items allow us flexibility to play with a ton of designs as it is not a traditional model of managing large inventoried products. Future plans include more festival wear for women like sleeveless dresses with oversized hoodies, some surf gear on the horizon, kicks, cloaks and dope one-piece coveralls for chilly sunrise set cuddle puddles. Tell us what festi goods you want to see! We love hearing from you. Stay tuned for more exciting ideas and creations! 

Much Love